Logo Bow Dress

Since she was 12 years old, Innika Choo had always wanted to have her own label. She started out by designing and making the things she wanted to wear all day, every day – and thought it was only fair to share. From voluminous embroidered linen smocks to the cutest of twin sets with scalloped necklines and pantalon shorts, her collections are now diverse and abundant, and available to buy around the world. Living with her husband Pern and three gorgeous children in Bali, she runs Innika Choo, the business, and still sends hand-written love notes with local smock deliveries.